Citroën new ID

Landor and Citroën have just released the new ID. Following the “get me in 3D please latest trend”  the rounded brand is not that bad (altought now it reminds me more like a boomerang than direction) the type on the other hand seems so squoosed vertically/horizontally on the “C + O”, and the uneven “T” or “N” that I’m starting to think the new slogan “keep it simple” must turned out “keep it strange” on the recent years. Great umlaut though ;-)

Brands are really turning silver and shiny: