Paulo Brandão BLOG

This type treatment is rather original. Pentagram used the custom type parts in multiply mode. We’ve seen a lot of glyphs multiplications and overlays, but for me this is he first time I see parts of the glyph using this technique. We’ll see more of this for sure! Very fresh stuff!

I bet the the “i” dot is a reminiscent of cargill brand but it seems a little unbalanced.