Paulo Brandão BLOG

burocratik:

MAKE MY LOGO WIDER IS THE NEW “MAKE MY LOGO BIGGER”.
We did DBauto identity 2 years ago, and last week I passed by the garage and couldn’t believe on my eyes. I can imagine the client’s drama: “how can I make it bigger so that anyone can see?” As the space was limited, let’s spread the letters!!!!!!!!!!!!!

Maybe this is a new trend: “custom client kerning™” :D

Sometimes it really hurts to give the corporate ID to the clients, this is a good example why.