Paulo Brandão BLOG

Portugal is under a major rebranding process on the big companies (one per week?!??) This time is a bank, Banif unleashed a “centaur” alike new brand made by Brandia Central.

Besides the color that still bugs a bit, the type gives my the creeps. Maybe the current trend can be to deconstruct the glyphs (into round forms) but this example has several incoherences that bug’s me (corrected bellow into what I would do).

I wonder what’s the next rebranding :P

&mdash; <a href="http://blog.burocratik.com/">burocratik</a>