Paulo Brandão BLOG
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So Euro RSCG made the new Optimus identity (Portuguese Mobile Operator). Following the current trend of mutational symbols (like RTT), Optimus has a mutational orange blob base where the type “optimus” is contant. Reminds me a lot of Nokia Labs Identity base graphic and somehow it seems like a son of the EDP 5D.
Overal the site is very good, but very close to Indigo Website. Sounds fresh and much more versatile than the old boomerang logo. The type seems a little fat to me and the “t” very stiff near the remain glyps. Overall very nice “current trend” work, way better than Xerox (A).
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